

New DTC brand · Sensitive-skin focus · Direct-to-consumer launch
New DTC brand · Sensitive-skin focus · Direct-to-consumer launch
Serro
Serro

The Original
The Original
Some projects arrive with a logo that needs saving. This one arrived with nothing — just a sharp brief and high standards, right up our alley. A new sensitive-skin brand deserved a mark as pared back as its formulations. Twenty-five beautiful logo concepts created from scratch.
We find broken branding impossible to walk past. McCoys caught our eye and the rest is history. Urban, refined, quietly confident - a professionally designed specialty cafe logo with plenty of personality. As the name says; Twenty-five logo concepts that nailed the brief. Pick your favourite.
The Brief
The Brief
The three strongest concepts as recommended by our design team
The three strongest concepts as recommended by our design team
Designer Recommended
Designer Recommended

Designer Recommended

Designer Recommended

Designer Recommended
Every concept delivered in response to the brief. Which one will you build your brand around?
Every concept delivered in response to the brief. Which one will you build your brand around?
All 25 Logo Concepts
All 25 Logo Concepts
































Seeing a logo in context really brings it to life (these indicative examples are not included in project scope)
In Application
In Application